Technology providers need seamless ecosystem connectivity with their customers, and partners to support efficient communication and data exchange.
ServiceNow’s Technology and Product Service Management (TPSM) tool Service Bridge acts as a bridge between ServiceNow instances. It therefore ensures smooth interactions across the entire ecosystem.
Here are five specific examples of ways using Service Bridge helps technology providers to build their businesses.
By seamlessly connecting technology providers with enterprise customers and partners, Service Bridge promotes smooth communication and data exchange between them. It therefore provides the foundation for a cohesive service and support environment.
This, in turn, enables technology providers to improve their quality of the service. In particular, it facilitates more personalised and, hence, efficient interaction between the provider and their customers. This is particularly relevant when dealing with enterprise customers as they often have very high expectations of their providers.
Using Service Bridge enables technology providers to develop their value proposition. It therefore generates new revenue opportunities.
For example, some businesses may wish to deepen their current value offering by offering more tailored solutions. This also helps to position them as industry experts and, hence, assists with marketing, particularly organic marketing. It can therefore help the provider grow their market share and/or expand into new markets.
Other businesses may prefer to expand into new areas such as enhanced and/or value-added services. This could include introducing one or more premium support options. This does not have to mean just reactive support (e.g. guaranteed call-answer times). It can also mean offering to work proactively with clients to improve their business.
Regardless of whether businesses are looking to expand in depth or scope, they can rely on other ServiceNow TPSM tools to scale their processes in line with the resultant growth.
Complexity tends to reduce efficiency and increase costs. Simplifying complex processes therefore tends to increase efficiency and reduce costs. By connecting ecosystems, Service Bridge streamlines the registration and onboarding process. This simplification allows for easy scalability, enabling thousands of connections without the burden of excessive costs.
The result is a more agile and cost-effective operational model for technology providers. This enables them to shift their focus from cumbersome integration challenges to delivering enhanced services and experiences. It therefore not only reduces the likelihood of churn but also helps with organic marketing through positive feedback (e.g. customer reviews).
Using Service Bridge enables technology providers to deliver a high-quality customer experience regardless of what technology infrastructure their clients’ use. In particular, Service Bridge is engineered to deliver friction-free connections between cloud-based solutions and on-premises systems.
This is particularly relevant given the fact that businesses are increasingly willing to implement complex architectures to create the best results. For example, hybrid cloud/on-premises solutions are now commonplace in even the SME sector. Larger businesses are increasingly likely to use multiple clouds plus on-premises infrastructure.
Service Bridge enables technology providers to upgrade customer systems independently. It eliminates dependencies and fosters a more agile approach to technology integration. As a result, Service Bridge offers unparalleled flexibility in managing and customising service delivery. It therefore empowers technology providers to navigate technological shifts and evolving customer demands with ease and confidence.
As an Elite ServiceNow partner, Kaptius enables your tech business to thrive by utilising ServiceNow TPSM Service Bridge offering to its fullest. Their expertise lies in tailoring solutions to diverse client needs. With Kaptius’ guidance, you can seamlessly implement Service Bridge into your business process and unlock its full range of benefits to achieve peak ecosystem connectivity.
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